Become your favorite artist

Milan, April 2024 - LTM&partners signs the launch of the new communication campaigns of the CPM Music Institute, an educational point of reference for the Italian music scene founded by Franco Mussida 40 years ago, which thanks to its constant capacity for renewal has become one of the most important schools of Music in Italy.

CPM renews its image thanks to a campaign with an international imprint, which leverages the concept of "becoming" which is inherent in school: a place dedicated to becoming, where children enter and adults leave, where they enter with a dream and you come out with a profession. In the project of "becoming" there is all the aspiration and ambition of those who enroll in the CPM: to become a music professional.

Become your favorite artist and Let it become your favorite day are the claims that thus become the watchwords of online communication through social networks, newsletters and website, and offline: with street furniture and media relations. All graphic assets are designed in a manner consistent with the key visual created by the creative duo Sabina Leoni and Filippo Santi.